Computer-Generated Imagery (CGI) is transforming the marketing landscape. If you haven’t noticed, brands are going all out with these insanely creative campaigns that look like something out of a movie. From making giant buildings come alive to turning trains into moving billboards, CGI is the vibe. By combining realism with imagination, CGI has become a go-to tool for storytelling and engagement in the digital age. Here’s a look at its impact and some standout examples from recent campaigns.
Recent CGI Campaign Highlights
Maybelline Sky High Mascara Express
Maybelline’s bold campaign featured a CGI-enhanced train showcasing their mascara line, traveling through iconic urban landmarks in New York and London. This dynamic and highly shareable content exemplifies how CGI can elevate product launches to global phenomena.
PlayStation’s Spider-Man 2 Promotion
PlayStation utilized large-scale 3D CGI displays in Paris, creating the illusion of Spider-Man swinging through cityscapes. The campaign underscored the immersive nature of gaming and captivated fans globally.
Barbie Movie on the Burj Khalifa
Leveraging CGI on the world’s tallest building, the Barbie movie campaign transformed Dubai’s Burj Khalifa into a shimmering pink spectacle, showcasing the power of integrating CGI with architecture for cinematic promotions.
Pandora at Copenhagen Fashion Week
Pandora’s campaign used CGI to create stunning visual backdrops for their jewelry at fashion events, blending art and marketing to redefine luxury branding.
CGI campaigns are setting a new standard in marketing, offering unparalleled flexibility and creativity. For marketers, adopting CGI could mean staying ahead in a rapidly evolving digital marketplace.
Not all brands have the big budgets for this type of marketing. But these examples can ignite creative ideas around effective ways to help brands feel and look big without the sky-high budget. We love these kinds of challenges at WISDOM.
