Destination Marketing

Over the last three decades WISDOM has developed a niche market specialising in tourism and destination marketing. We assist regions, councils and tourism bodies with all aspects of marketing and creative implementation, representing each region effectively.

We love working with all regions to help them create dynamic and engaging brands that truly resonate with their target markets. With a diverse yet complimentary suite of skills, we can help illuminate your brand and elevate your marketing to new heights. From marketing strategies, brand development, inspiring visitor guides, executing an integrated destination marketing campaign, launching an engaging new website for your region, or conducting marketing workshops with your regional operators… we do it all.

As a team of dedicated industry professionals with a passion for destination marketing, we are proud to be involved in many projects that have been recognised at key industry awards. 

WISDOM pride ourselves on delivering a truly tailored service to each project we undertake. Drop us an email or give us a call to talk to an Account Manager about your requirements and we’ll craft a solution around your particular brief and budget. 

Get in touch with us here at WISDOM to discuss how we can tailor these packages to suit your business.

Melissa Ritchie and Scott McIntosh

Melissa Ritchie &
Scott McIntosh


Leaders in Marketing

When you engage with WISDOM you’re in great hands. Co-CEO’s Scott McIntosh and Melissa Ritchie have a combined 50 years experience to leverage. You can rest assured the learnings, insights and strategies they’ve gained will help create optimum outcomes for clients.

And with a team of dedicated staff, we have specialists in all aspects of marketing, graphic design and website development. We’re all passionate about pushing the boundaries and exploring the most effective ways of delivering solutions to each and every project. 

Regional Brands

As Brand specialists, we have developed region specific brands for Destinations, Local Pride, Visiting Friends and Relatives (VFR), Marketing Campaigns and Council. See some of our most recent work in the short video below. 

Destination Marketing Campaigns

WISDOM have worked on many award winning Destination Marketing Campaigns, including Short Break campaigns, Visiting Friends and Relatives (VFR), Local Pride and Bush fire Recovery campaigns. 

Tourism Websites

Developing Destination websites for the tourism industry takes a specific skill set, and WISDOM has a wealth of experience to draw on, from booking engines and event calendars to trip planners and interactive maps, plus everything in between.

Visitor Guides

WISDOM will ensure your Visitor Guide is inspired by the best of your region. From copy writing and photography, layout and regional map design, to ad sales and placements, we have you covered. See recent visitor guides below.

Destination Clients

These are some of the Destinations we have worked with.

Destination Clients

These are some of the Destinations we have worked with.

Award Winning Work

Winning Work

WISDOM is proud to be involved in many projects that have been recognised at key industry awards.

NSW Government Supplier

WISDOM is a preferred supplier of the NSW Government under:

  • ICT Services Scheme Advertising and Digital
  • Communications Services Scheme

This is a registered supplier list that is only gained through a quality assurance pre-qualification. Whether you are a government organisation or not, you can engage with WISDOM with confidence, knowing that we are of the high standard that allows preferred NSW Government supplier status.

Online Shop

Are you ready to reach new markets with an online e-commerce website? Or perhaps your current online store is in need of an upgrade? WISDOM can help you to:

  • Set up an online store using either WooCommerce for WordPress or Shopify
  • Style a fresh new webstore using styles to align with your company brand
  • Assist with setting up your payment methods and shipping options
  • Administer a training session so you can manage your online business activity with ease

Social Media Strategy

 WISDOM can assist with a social media strategy for your small business.  This will include:

  • Audit of existing social media to date
  • Discuss key goals for social media
  • Develop a content strategy for social media based on the outcomes of the audit, key goals and recommendations for improvement & engagement.
  • Develop a calendar for recommended post kinds over a single month, plus key dates over the annual calendar. This can be the basis for all future post calendars.
  • Create example posts for each kind
  • Supply strategy document & calendar

Digital Content

Do you need help in the professionalism of your communications? Do you need professional graphics to showcase your business offering? Would a video commercial or animated infographic really set you apart from the competition? WISDOM can assist with a digital content package.

Digital content would include:

  • 30s & 15s digital video commercial (for use on social media, websites, blog and email)
  • Vertical versions of the video for Instagram and Facebook stories
  • 10 x static graphic tiles