Every great venture begins with a strategy. In architecture you require a blueprint. Artists will first sketch. Musicians compose. A sports coach will game play. In warfare, it’s a plan of attack. Lovers propose. In marketing we strategise.
Whether it’s a brand strategy, a marketing campaign, digital marketing, content and social media strategies or user journeys, we will audit, investigate, plan and conceptualise. Every decision is made with intent, for the outcome required for your marketing. We strategise to reach your project goals, hitting all the targets along the way.
Your Brand is the first glimpse anyone will have of your company, and first impressions count. It is not just about a nice looking logo. There are six key pillars to any successful brand… name, face, identity, personality, language and promise. A Brand Strategy ensures that your Brand speaks and connects with your target demographic on all levels.
For a campaign large or small, a campaign strategy lets you see the big picture. Why will your target market invest in your Brand? What’s the message, and how do we convey it? Where, when and how? From creative executions, media buying, media placement, campaign management, tracking and reporting, we have your next campaign covered.
Digital Marketing Strategy
In a screen based society, a Digital Marketing Strategy is essential for any Brand’s success. Digital marketing strategies will include Google’s suite of advertising services, as well as SEO, SEM, programmatic, display, retargeting, social media advertising, email marketing, and more. It’s so complex that we have a whole section of our website dedicated to it… find out more.
You might look the part, but can you talk the talk and walk the walk? That is the basis of your marketing strategy. Advertising and marketing in this modern world is diverse as its people. Your marketing strategy will be unique, pairing your brand with the right people, making sure they see, hear and believe… to remain top of mind when they are in the buying cycle.
Social Media and Content Strategy
What were you doing over this mornings coffee? Chances are, you weren’t reading the newspaper, but scrolling through your social media feed and checking your emails. Social media and digital content is fed to us multiple times a day. It influences decisions you make about people, politics, global events… and brands. You can tap into that content highway with your own social media and content strategy, putting your Brand in front of your targeted audience.
Strategic User Experience
Modern lives have limited time, and time is money. How do you get more time in front of your audience when so many other Brands are also competing for their time? Designing an efficient user experience will allow your Brand to hold and maintain attention. Plotting user journeys for your integrated marketing campaign, your website, email marketing or digital campaign, will ensure your marketing is flexible and adapts to the busy lifestyle and changing mood of your audience. From AB testing to user mapping we have the strategy for your brand… find out more.