The fastest way to get people to hear your message is to put your money where your mouth is… essentially through an advertising campaign. Whether you are launching your new brand, promoting a service, showcasing a product, communicating a public announcement, boosting brand awareness or traffic to your website, an advertising campaign will help you reach your goals. With three decades of advertising know how, WISDOM can create effective campaigns that are strategically considered, creatively inspired, and executed with innovative media placement.
A campaign strategy is your marketing blueprint, laying strong foundations to deliver the best message to your audience. WISDOM can develop a campaign strategy that identifies your target markets, goals, themes, creative concepts, media vehicles and timings, all within your campaign budget.
Our team of creative gurus can develop your campaign artwork from concept to execution. Creative application for a wide range of marketing vehicles include digital graphics, video, television commercials (TVCs), radio, press advertising, print collateral, microsites, social media (graphics, video & gifs), AR filters, displays, signage, promotional items, vehicle wraps, plus more.
WISDOM develop comprehensive Communications Plans that determine what, when and where your media is placed during your advertising campaign. The communications plan ensures budgets and timings are in place. Set out as a calendar over the campaign timeline, it is the go-to document for your marketing campaign.
Media Planning & Buying
From digital media to traditional advertising, various factors must be considered when selecting media for a campaign. WISDOM has dedicated media planners who have a vast amount of knowledge on all media vehicles. We will identify which media vehicles are best suited to a campaign, for reach and frequency of the target demographics and the geo-footprint, to maximise results on your campaign investment.
When WISDOM manages a campaign it requires all aspects of strategy, planning and creative application, to create an integrated marketing message that gains maximum exposure. Being a full service agency allows all aspects of the campaign to occur in house. WISDOM can ensure that the campaign is homogeneous, whilst nimble enough to adjust to user responses along the campaign journey.
Using a range of tools, WISDOM will track the performance of your campaign and provide a post-report for each cycle of advertising that we plan for you. This report will outline the level of investment, the value delivered, and the reach achieved. For certain media, other reporting data may be available, for example any TVC reach and frequency results, Press Advertising tear sheets, Social Media engagement insights, Digital Media Advertising report and Google Analytics.