Discover the benefits of animating your marketing message
Digital Marketing is easily where it is at when it comes to contemporary communications. With so many companies giving full focus and budget to digital marketing, they are surfing a tidal wave of messaging alongside a horde of competitors, all fighting for the same customer. Trying to make an impression and capture leads, means you need to stand out in an over-saturated market.
And what is a great way of doing that… with movement.
Moving objects next to static images (as in a social media feed) draw the eye’s attention because, as humans, we are easily distracted. If your message is also well crafted, and well designed with meaningful content, then you will likely engage with your audience. Animations and videos receive higher levels of engagement on digital media, and captivate audiences for longer periods of time.
Another useful way animations can be used in your marketing is to articulate a complex idea or intricate diagram. Animated infographics can deliver messages to your consumers that might otherwise be overlooked for being too busy. You can deliver more of your story within the same digital real estate.
An animated logo can give your company a professional look that can be used across all of your digital channels. Done well, it can give your brand real WOW power.
Where else can you use your animations?
- Social media
- Digital advertising
- Websites
- Email signatures
- Email newsletters
- Digital signage
- Instagram stickers
- Bespoke branded giphys
- Video overlays and supers
- Canva assets
WISDOM’s team of creative animators can breathe life into your brand with animation.
BTW… how many times did you glance back at the waving yellow hand during this article? See… animations work!
