When is the right time to update your brand?
Contrary to what you might think, brands have a shelf life. Over time, all brands will need a slight evolution or a completely new reinvention to stay relevant within a changing environment. Re-brands pop up every day, with companies updating their corporate identity to keep targeted audiences interested. But how do you know when your brand has reached its used-by date? Ask yourself these simple questions.
Since your brand was created…
- Has your product offering evolved?
- Has your audience changed?
- Has the market pivoted?
- Is your company more established?
- Do you have more competitors?
If you answer yes to any of these questions, then now is the time to look at your brand.
Whether you need to reposition, refresh or rebrand, an update will reinvigorate your customer’s interest in your brand.
