When planning a digital marketing strategy for your business, one of the first stages WISDOM execute is a digital audit of your brand’s entire online presence.
This involves identifying all of your existing digital assets and reviewing their effectiveness. We’ll take into account not only your website where we’ll also take a deep dive into your Google Analytics, but your social media accounts, Google Business listing, YouTube channel and any online directories and referred website traffic.
Once we have a clear picture of your digital footprint, and an understanding of your objectives, we’ll create a digital marketing strategy that takes a wholistic point of view.
Part of your digital marketing strategy may include a monthly Digital Marketing Activity Plan.
This is where we tailor an ongoing project by setting monthly priorities, implement and deploy our strategies and provide ongoing reporting back to you. It’s a flexible approach where we can focus on a range of digital improvements in a staged way. Your plan may have a narrow approach, focused solely on Search Engine Optimisation for example, or it may include a plan to address many areas of your digital presence, from website performance optimisation to undertaking split tested user journeys and improving your social media marketing.
In any case, our digital audit combined with our digital marketing strategy will create a clear direction for ongoing growth and improvement of your digital ecosystem.
Talk to us about how we can craft a digital marketing strategy tailored for your business.
Understanding Digital audits
Industry tools and technology for the most comprehensive audit of your digital platforms.