Gundagai Region

Brand Development

WISDOM was tasked by the Cootamundra-Gundagai Regional Council to conduct a review of
their marketing plan and branding. This led to us developing a stronger strategic marketing plan and creating a fresh brand identity for both Cootamundra and Gundagai that groups them together while simultaneously highlighting each region’s individual charm.

The Gundagai logo embraces what Gundagai is best known for: The Dog on the Tuckerbox. The landscape depicts the trees and hills around Gundagai, leading into a pink and purple sunset (late evening) with stars shown at the top in the darkest part of the sky. The tagline refers to the freedom visitors would enjoy in the natural/rural environment, and the word ‘unleash’ is another nod to the dog pictured above. WISDOM also developed marketing collateral for Gundagai’s new brand, including stationery, signage and digital assets.