Looking for a way to elevate your website from a fairly standard user experience to something that gains higher levels of engagement?
Microanimations can help — when used effectively.
You may have noticed some microanimation when browsing a website or app. These small, subtle design movements can enhance the user experience on digital interfaces. An example that you might be familiar with is Facebook’s tap and hold reaction icons. They’re effective at creating visual interest and providing more expressive detail for what the user is reacting to.
These animations are quick, only lasting just a few seconds, and they’re used for a number of reasons:
- Feedback: They let users know what’s happening. For example, when you tap a “like” button and see a brief animation, it confirms your action without needing words.
- Visual Interest: They add a dash of charm to your interface, making everyday interactions a bit more enjoyable.
- Guidance: Microanimations can help guide users through a task, subtly pointing out where to go next or what’s changed.
- Smooth Transitions: They help smooth out changes on the screen, making everything from loading new content to transitioning between sections of content feel seamless.
- Rewards: These little animations can also make completing tasks feel more satisfying.
- Detail and Quality: Adding microanimations shows that extra care went into the product, often making it stand out from the crowd.
The key to good microanimations is not to overdo it — they should be quick enough to keep users engaged but slow enough to be noticed. When used well, they make digital experiences feel more responsive and thoughtful.
Wisdom have created microanimations for a number of clients to give their websites a dynamic edge. Below are some examples.
Get in touch with Wisdom to talk about how you can incorporate microanimations into your website branding to enrich the user experience and signal quality and attention to detail.
