How to create a marketing plan for the new financial year

As the financial year ends, it’s the perfect time to plan for the future. A well thought out marketing plan is key to growing the success of your business or organisation. WISDOM specialises in creating tailored marketing strategies. Here’s a few steps on how we can help you develop an effective marketing plan in just five simple steps:

1. Review What Worked and What Didn’t

To plan for the future, we first need to understand the past. We’ll take a close look at your current year’s marketing efforts, checking what brought you the most success and what could use some improvement. This will give us valuable insights to build on for next year.

2. Set Clear, Achievable Goals

Setting clear goals is crucial. We help you define specific, realistic objectives that match your business ambitions. Whether it’s growing your brand, increasing sales, or entering new markets, we make sure your goals are clear and within reach.

3. Understand Your Audience and Competition

Knowing your customers and competitors is essential. We’ll research to understand what your customers need and what your competitors are doing. This helps us create messages that really speak to your audience and find ways to stand out from the competition.

4. Plan Across Multiple Channels

In today’s world, you need to reach your audience through various channels. We’ll help you choose the best ways to connect with your customers, whether it’s through social media, emails, online, streaming platforms, your website, traditional media, or other methods. We make sure your message is consistent and effective across all these channels.

5. Put the Plan into Action and Keep Improving

A good plan is only useful if it’s well executed. We’ll help you put your marketing plan into action, keeping everything organised and on track. We’ll also regularly check how things are going and make adjustments as needed to ensure your marketing efforts are successful.

Working with WISDOM means getting a strategic, easy-to-understand marketing plan that’s tailored to your organisation. Our expertise in reviewing past performance, setting goals, understanding your audience, planning across multiple channels, and executing effectively will set your business up for a successful year ahead. 

Contact us today to start planning for a bright future!