Home / Expertise / Websites / Website Audit and Strategy

Website Audit and Strategy

When planning a new website for your business, one of the first stages is to undertake an audit of your existing website to review areas for improvement. But you don’t know what you don’t know, right? That’s where WISDOM can collaborate to help identify opportunities that you may never have even thought were possible.

We can take a deep dive into your Google Analytics, review the current User Experience (UX) and User Interface (UI), undertake competitor analysis and research industry best practice techniques. The research and development will form a project scope for your new website project.

Of course this type of review will be framed around how the website can be adding value to your business, via automation technologies, integrations with other third party systems, and by creating a user journey that drives more conversions for your business. It’s important that your website strategy connects seamlessly with your overall business objectives and results in a proud representation of your brand.

Once a detailed project scope has been documented, taking into account considerations such as GDPR compliance, functionality requirements, website accessibility and global best practice development technologies, both the customer and WISDOM have a clear picture of the deliverables required for your new website project.

Part of your website strategy may also include some of our ongoing Digital Marketing services to help maximise your investment in your new website.

Talk to us about how we can undertake a website audit and craft a website strategy tailored for your business.

Understanding website audits