Gilgandra is a regional town in the central west of NSW. Predominately an agricultural town, the region is commonly known as the ‘Land of Windmills’. Windmills are a repeat feature in and around Gilgandra, and are a big part of the towns identity and history. That is due to the large artesian river that flows beneath the bedrock, paralleling the town’s geographic footfall.
WISDOM was commissioned to develop a Regional Brand for both community pride and tourism. WISDOM developed a logo and brand featuring a stylised windmill with organic, hand painted strokes for the blades. The brand colour palette is bold and graphic, to showcase the rich diversity within the Community. The colour palette also aligns with the Council Brand WISDOM was also commissioned to develop.