Gilgandra Regional Council
Gilgandra Regional Council commissioned WISDOM to undertake a brand review and gain insights for the development of a new Council Brand. WISDOM conducted a Strategic Marketing Workshop in Gilgandra and discussed what Council meant to it’s residents. With many community service organisations aiding residents, it was seen as a progressive Council of a vibrant community.
WISDOM developed a logo and brand. The Council logo is a stylised acronym, and while corporate, features a bright colour palette that represents the energetic community initiatives that Council are known for. The vibrant brand colour palette, also showcases the rich diversity within the Community, and aligns with the Regional Brand WISDOM was also commissioned to develop.