Fostering Futures Marketing Campaign

Our communities are in dire need of foster carers for short term and respite care, to long term and permanent care. CatholicCare’s Fostering Futures program supports foster carers, children and families in every step of their fostering journey.

WISDOM were tasked with developing a unique campaign that spoke to our communities, showcasing the emotional need, sensitivity and special bond that is felt between a child and their foster family. The campaign goal is to find new carers seeking more information about foster care.

“For some children life doesn’t always go to plan. Open your heart. Open your home. Foster Care, is it in your nature?”

WISDOM developed a unique campaign which includes authentically Australian visual elements to appeal to potential foster carers across the nation with a TVC, social media advertising, press ads, radio ads and website graphics.