Bathurst Regional Council
Heritage Trades Trail Marketing Campaign
The Heritage Trades Trail is an annual event that brings locals, as well as visitors from afar, to the Bathurst region to see a vast array of master craftsmen and skilled artisans practicing trades of yesterday.
WISDOM created a campaign for the Bathurst Region, that promoted the two-day festival, including a promotion to win an accommodation package. WISDOM created a digital marketing campaign that included social media advertising, Google display ads, website graphics, and a television commercial for Catchup TV, targeting regions outside of Bathurst. The successful campaign contributed to excellent growth in bookings and foot traffic to the event.