Financial Dynamics

Brand Development

Financial Dynamics is a savvy, financial services organisation at the forefront of staff wellness culture. Nurturing staff, with work life balance regimes, education allowances, shared success and group rewards ultimately result in a better service offering for their clients. Happy, healthy, educated professionals, go the extra mile for their clients, and get better results.

WISDOM was given the task of creating a modern and friendly brand that would better reflect the culture of Financial Dynamics. What resulted was a fresh, transformed brand story featuring aspirational goals of life’s joys, rather than money.

From the insights gained from the strategic branding and marketing workshop, WISDOM designed a new logo, brand style guide, full stationery suite, office document templates, social media creative and website graphics.