Destination Southern Highlands

Pie Time Campaign

A little known fact about The Southern Highlands is that it is home to over thirty local pie makers using local produce. The ‘Pie Time’ campaign was developed with an all new Pie Trail and two day Pie Festival to encourage visitors to seek the Southern Highlands of NSW as a destination for pies and a short break.

WISDOM developed the logo and brand for Pie Time, as well as the campaign strategy which encompassed TVC, online display advertising, programmatic advertising, YouTube pre-roll and social media advertising, social media strategy, EDM, microsite, street banners, selfie boards, t-shirts, hats, certificates, posters, in-store flyers, brochure, map and the festival guide.

Over many years, WISDOM have worked and partnered with us on everything from brand design, video, photography, copy, online, print right through to our national award winning destination campaigns. Projects are always approached with enthusiasm, care and a focus to deliver on-time, on brief and within the agreed budget. The WISDOM team provide a great balance of professionalism, creativity and service that suits our needs. They are a great extension of our marketing disciplines.​


This campaign won the Destination Marketing Award at the 2017, 2018 and 2019 Canberra Tourism Awards. It also won GOLD at the Australian Tourism Awards in 2018 and was a finalist in 2019.​