Destination Southern Highlands
After the devastation of the 2019/2020 bushfires which affected the Southern Highlands, WISDOM worked closely with Destination Southern Highlands to create the ‘Share the Love’ marketing campaign encouraging people to visit and support the region. Later when the COVID pandemic hit, posing further threat to the region’s tourism, the campaign was adapted to encourage people to support the region virtually and keep the region top of mind for when restrictions lifted.
WISDOM created the name, branding and social media strategy for the campaign, as well as campaign assets including television commercials, print and digital advertising social media posts and much more.
Over many years, WISDOM have worked and partnered with us on everything from brand design, video, photography, copy, online, print right through to our national award winning destination campaigns. Projects are always approached with enthusiasm, care and a focus to deliver on-time, on brief and within the agreed budget. The WISDOM team provide a great balance of professionalism, creativity and service that suits our needs. They are a great extension of our marketing disciplines.
STEVE ROSA – GROUP MANAGER: TOURISM AND ECONOMIC DEVELOPMENT DESTINATION SOUTHERN HIGHLANDS