Wests Big Spring Event
Wests Illawarra have launched their new campaign The BIG Spring Event, conceptualised, named and designed by WISDOM.
The aim of the campaign was to create a fun and exciting atmosphere with a game show feel, one that is eye catching and dramatic. WISDOM not only designed the campaign logo and branding for Wests combining a old theater, game show and Las Vegas elements but also sub logos which include Wheel or Deal and The Perfect Catch, promotions that will be run during the campaign. The addition of flashing neon signs, spot lights and red stage curtains to the brand elements create an appealing identity.
The branding has been taken across all mediums of advertising including press ads, point of sale, online through their website and EDM, direct mail, radio and television.
WISDOM chose a fun, comical, presenter voice over for the Wests Illawarra television commercials and radio advertising, along with big band instrumental and audience applause to compliment the theme.
To view TVC click here
For more information on The Big Spring Event, visit westsillawarra.com.au