Wisdom

The annual Bowral Tulip Time festival is now underway. The event this year is celebrating it's 50th year showcasing the beauty of over 100,000 tulips and 25,000 annuals in the heart of Bowral.

WISDOM has worked closely with Tourism Southern Highlands on the Tulip Time festival campaign, creating the logo, web design and development and the branding for the festival.

What started in the 60s has now turned into an event not to be missed. With this in mind it was only fitting to give the branding a fresh new groovy look.

WISDOM retitled this years campaign as 'The Golden Years' to celebrate the past 50 years and to promote the importance of the festival in the community.

WISDOM captured a bit of the past in the current advertisements while also making it relevant for today with the use of eye catching design, bright colours throughout and glimpses of all the colour and excitement of what can be expected at the festival. 

See TV advert click here

The Tulip Time Festival is taking place from the 21st of September to the 4th of October.For more information about the event click here.