Wisdom

One of the biggest announcements for the Australian Government's Employment Services Scheme took place in 2009 with the allocation of tenders to various job providers Australia wide.

It was a big shake-up for the industry with changes to both services and providers. While many providers had their operations scaled down, Campbell Page came out as one of the big winners. They increased their number of offices from 40 to 80 Australia wide and increased their staff by 250. Effectively doubling size.

Campbell Page engaged WISDOM as their advertising agency mid 09 to be responsible for all of Campbell Page's marketing activities including strategy, media and creative execution.

It also included a rebranding exercise which was rolled out across the company and all 80 Campbell Page offices around Australia.

"It was a very hectic time for us. There was a very short gap between announcement and when we had to be up and ready. Everyone had to work hard to make it happen so we could be providing high quality services from 1 July" said Michael Lewis from Campbell Page.

"I must say WISDOM's effort was fantastic. They managed to get all our marketing in place. All our adverts including our recruitment adverts. Also our website, marketing material and new branding. They where very good to deal with. Very professional and thorough. Plus they had it all done on deadline".

Mark Wilson, from WISDOM said "Working with Campbell Page has been very exciting for our Agency to be working with such an impressive organisation. We put on more staff to handle the project and are pleased that the branding and campaign incorporating press advertising, print, radio and television has been received so well."