2010 Southern Highlands Secrets Campaign
WISDOM has developed and implemented a new "2010 Secrets" advertising campaign for the Southern Highlands building on the "Secrets" campaign that was first developed by WISDOM for Tourism Southern Highlands in 2009.
The Southern Highlands of NSW has many wonders, some of which are unknown outside the normal tourist trail. The Secrets campaign exposes these many attractions to help visitors discover the area for themselves. From one of the rarest wines in a boutique winery to a abandoned bushranger's trail.
"The Southern Highlands is getting great response already to the campaign by WISDOM. We are using many different media such as television, print, press, online marketing and web along with tactical strategies. It helps boost our shoulder season of winter moving into our popular autumn season" said Steve Rosa CEO Tourism Southern Highlands.
WISDOM also developed 30 second TVC and mini movie to explore the various secrets in an engaging manner while generating interest and promoting a competition which provides the opportunity to win a getaway.
