Wollongong City Council

Laneways Live Marketing Campaign

WISDOM was so excited to be part of the Wollongong Laneways Live campaign. WISDOM was tasked with creating a brand identity for Wollongong City Council’s campaign promoting the enjoyment of Wollongong’s iconic laneways and to support local business. The lively, energetic brand set the tone for the four day event which had the Wollongong CBD buzzing with activity with live music, performances, street eats, bars, entertainment and street art. WISDOM also created a signature pattern that was used to brand furniture, way finding signage, banners, flags and many other displays across the laneways and mall in the CBD. The creative application also included social media graphics, video, posters, billboards, maps, brochures and banners.