WISDOM strategy, design, web

Royal Flying Doctors Service.





Overview.

When the Royal Flying Doctors (RFDS) opened their brand new Visitor Experience in Dubbo, WISDOM was called on to develop a marketing campaign to promote the opening.

This campaign showcased the multimillion dollar centre, which featured interactive displays, augmented reality and real planes. WISDOM undertook a photography and video shoot on the premises capturing imagery for the campaign.

The campaign featured traditional media including billboards, brochures, print advertising, radio, TVCs, and worked alongside the RFDS's digital marketing strategy. The campaign targeted Newcastle, Sydney and the Illawarra regions for visitation, and local Dubbo and surrounds for awareness.


Client

Royal Flying Doctors Service

Industry

Tourism

Scope

Campaign strategy

Implementation

Campaign Strategy
Design
Graphic Design

When

2019