WISDOM strategy, design, web

Pie Time.



Overview.

The yummiest campaign that WISDOM has ever done has to be the "Southern Pielands" PieTime campaign for Destination Southern Highlands


Client

Destination Southern Highlands - Pie Time

Industries

Council, Tourism

Scope

To promote Pie Time and destination visitation

Awards

2nd Place 2018 Qantas Australian Tourism Awards, Ist Place 2017 Canberra Region Tourism Awards


This incredibly successful campaign was created predominately as a destination visitation marketing campaign over Autumn/Winter. It involved promoting the Southern Highlands as the home of the best pies in the country and invited all comers to visit the Southern Highlands and taste the pies for themselves. It incorporated a Pie Festival with many activities and promotions.

WISDOM created the PieTime logo along with all associated creative material including print, press, online, TV and radio.