The face of Luna Park Sydney is an Australian landmark. As the heritage listed structure has had many face lifts over the years, so too was their logo was in need of a face lift. After refurbishments, WISDOM was commissioned to design a new logo and branding for the theme park, before opening their gates for the first time in many years.
WISDOM designed a new logo with the tag line "Just for Fun" incorporated into the design. Many design concepts where done. The "Fun" branding developed by WISDOM was then incorporated throughout the park's marketing material.