Dions Bus Service.
Dion's Bus Service is long standing family owned business going back to 1923. WISDOM developed a new logo leveraging the well known name Dion's as the predominant feature. The previous logo used an acronym of the company name, DBS, which had little recognition.
The road graphic was carried through to the new logo, but was styled in a way that tied in better with the logo using a ball on the "i" as a destination point.