WISDOM strategy, design, web

Destination Wollongong.





Overview.

In 2019 WISDOM created a new brand for Destination Wollongong. Wollongong “Press Play” was launched, which incorporated a new logo and fresh identity for the region’s consumer brand.

It engages with the target audience in an inviting and playful way, highlighting the word “go” in the logo and showcasing the breadth of escape-worthy attractions. The brand was launched with a new website and visitor guide.


Client

Destination Wollongong

Industries

Events, Tourism, Travel, Council

Scope

Logo Design, Brand Development, Website Design & Development, Visitors Guide Graphic Design.

Implementation

Brand Strategy
Brand Development
Design
Graphic Design
Tourism

When

2019