WISDOM strategy, design, web

Aster Group.


When Wests Illawarra amalgamated with Port Kembla Golf Club the development of a parent brand saw the birth of Aster, that was developed by WISDOM.

Each of the clubs have strong individual brand identities so the best solution was to create a parent brand. The name Aster was selected and a brand was developed around the key brand attributes identified in the marketing strategy sessions conducted by WISDOM.

The brand was then rolled out across all marketing channels.