Wisdom

Taxi Safe is an initiative of the local council and the RTA, similar to that of the Summer Bus. It is a service where a person, or venue will call a cab, and give you a reference number to quote when the cab comes. The service is to allow peace of mind when needing a taxi, and eliminate arguments over who's taxi is who's.

With such a simple service, awareness was the only thing that was needed to be advertised. Instead of a basic one page website, WISDOM created a fun flash animation, giving a step by step guide in how to use the Taxi Safe procedure. WISDOM used simple, quirky graphics to keep it entertaining and light hearted.