Wisdom

Tourism Southern Highlands needed an advertising campaign to draw tourists to the region in the down time period of Summer/Autumn. WISDOM created the "Secrets Campaign" giving people the insider secrets of the Southern Highlands. Part of this integrated advertising campaign that included press, radio and online advertising, was television commercials, as well as a longer version available online.

WISDOM created a 30 second television commercial featuring footage of the region and several "secrets" revealed. The 'call to action' end of the commercial linked to an online competition as well as a longer online video featuring more footage of the regions attractions and even more "Secrets". The campaign was highly successful, and is to be repeated, if not updated for this year.