Wisdom

The Wollongong Hawks were back in the NBL competition after months of rallying the "Save the Hawks" campaign. Now they were a community owned team, with supporters and backers behind them 150%. Whilst budget was tight, they still required slick, professional TV commercials to advertise home games. WISDOM was commissioned to create these ads.

To keep costs down, a series of 15 second commercials were created with the central motion graphics remain the same in each TVC. This way, only the Head and tail of the ads needed to be updated for the specific game dates.

WISDOM mixed it up, by changing the team colour from red to pink for the Breast Cancer Awareness game, and adding bursts of fireworks for the New Years Eve spectacular game.