Wests Illawarra commissioned WISDOM to create a new brand identity, reflecting the exciting atmosphere of the newly refurbished Club.
The previous branding was heavily influenced by the Football club colours and a devil as the ambassador. The new logo stepped away from the football icon, whist still giving a feel of sports and movement with the curved lines.
Many corporate sub logos have been created based on the main Wests Illawarra logo, for the Member Rewards Program, as well as staff training programs.
Promotional logos for specific campaigns and fundraising events have also been developed with original brands separate to that of the Wests corporate brand.