WEA is an Illawarra based educational institution, providing a diverse range of training and education services to promote life-long learning and to enhance social, lifestyle and employment prospects for individuals.
With a logo dating back to 1914, WEA discovered a need to refresh their branding to compete with other training institutes in the market. They wanted to portray a modern and professional image to attract students to the college, and to more accurately reflect the standard of training and facilities WEA offer.
The previous logo was the face of WEA for 95 years. Consistency of the brand was lacking, as different logos and fonts were used on various marketing materials throughout the years.
WISDOM developed a new logo that was able to transcend across the several formats needed for sub-logos, using colour variations.