Wisdom

WEA is an Illawarra based educational institution, providing a diverse
range of training and education services to promote life-long learning
and to enhance social, lifestyle and employment prospects for
individuals.



With a logo dating back to 1914, WEA discovered a need to refresh their
branding to compete with other training institutes in the market. They
wanted to portray a modern and professional image to attract students
to the college, and to more accurately reflect the standard of training
and facilities WEA offer.

The previous logo was the face of WEA for 95 years. Consistency of the brand was lacking, as different logos and fonts were used on various marketing materials throughout the years.

WISDOM developed a new logo that was able to transcend across the several formats needed for sub-logos, using colour variations.