Treasure Cove Gaming Lounge was the name of Novotel Northbeach's gaming area. WISDOM designed the logo based on the pirate treasure theme with graphic influences from poker machines and gaming paraphernalia.
In 2002, laws preventing open advertising of gaming were introduced. This meant the Treasure Cove logo need to have a revamp removing any gaming related material from the logo, including the word Treasure.
WISDOM created a new logo based on the new name of TC's Lounge maintaining the same elements of the previous logo, without the Treasure.
WISDOM's recreation of the logo allowed the brand equity that existed in the previous logo to remain intact.