Wisdom

Southern Highlands exists within the local government area of
Wingecarribee Shire Council between Sydney and Canberra, NSW. It falls
within the broader NSW tourism boundary known as Capital Country.

WISDOM was commissioned to create a new logo for the tourism body, and to be used to advertise the region.

After researching the regions strengths and marketing potential, a logo was designed using a european style maple leaf and a gum leaf to represent the unique nature of the Highlands.

After researching the regions strengths and marketing potential, a logo was designed using a european style maple leaf and a gum leaf to represent the unique nature of the Highlands.