Wisdom

WISDOM was commissioned to design the logo for StromCorp investments Trust. The Investment group who gathers investors for Property Developments, needed a strong, corporate design, to reflect the nature of the Investment Trust.

WISDOM developed several logo concepts, based on the brief.

This logo was chosen by the client as it filled several visual criteria. The logo itself is based on the two interlocking C's, representing an S and a C for StromCorp. Duplicated in a three dimensional way, the logo becomes a visual representation of  a multistory building, which pulls from the affiliation with Property Investments. The fact that the icon "floats" represents investors allowing projects to "get off the ground". All of these aspects came together to create a very sucessfull logo.