Wisdom

Originally called Lysaghts Hospital Medical Club, servicing only BHP (BlueScope) employees, the company made the decision to become an open fund, without membership restrictions. A sensitive approach was required to transition the company's name to the new Peoplecare brand. The company required a new logo for the new name and new direction.

WISDOM designed a new logo that has a friendly appeal, whilst maintaining a corporate style. The icon represents a happy individual. The logo is now instantly recognisable in the region as part of the Peoplecare brand.

The transition from Lysaght Hospital & Medical Fund to Peoplecare was a success. Awareness of the open nature of the fund grew and new member targets were met. The fund went on to gain increases in member numbers immediately and in following years. Membership numbers continued to increase and the branding was used for some 10 plus years lasting up to late 2010.