Wisdom

Parson's Funeral Directors had been using the same logo for many years. The logo used a dove, but it was a very dated graphic. Parson's wanted to keep the main aspects of their existing logo, including the serif font style. They simply wanted to update the dove graphic with a contemporary feel.

WISDOM designed a fluid, stylised dove for the Parson's logo, with the blue hues giving the dove a peaceful dreamy feel.

WISDOM also updated Parson's Ladies logo.

Parson's were able to update their logos across all services, whist maintaining the brand equity that had accrued over many years of service in the Illawarra.