Wisdom

The face of Luna Park Sydney is an Australian landmark. As the heritage listed structure has had many face lifts over the years, so too was their logo in need of a face lift. After recent refurbishments, WISDOM was commissioned to design a new logo and branding for the theme park, before opening their gates for the first time in many years.

WISDOM designed a fresh new logo bringing the iconic face into the contemporary arena. The tag line "Just of Fun" was also incorporated into the design.