Wisdom

Lighting Australia are a components company who wholesale to companies throughout Australia and New Zealand. Known for their quality of product and service, they needed a new identity that reflected the professional nature of their business.

WISDOM developed a logo that represents electrical energy circulating a central circle, symbolic of a bulb or socket. The icon also depicts movement, circular motion of screwing in components. On a broader level, the icon also represents the sun, the original source of light and energy.

WISDOM used the colours of their existing brand. Whilst this helped the company keep existing brand equity, these colours were also beneficial in helping to create an industrial feel to the logo.