Wisdom

K & R Fabrications had a long standing brand that was well known in the industrial sector of the Illawarra. The problem was, it was never consistent. Without ever owning a real logo kit, every time the K & R logo was used, it was recreated by the designer or printer at the time. This mish-mash of logos, fonts, layouts and even yellows gave the company an unprofessional look.

WISDOM recreated the logo, and updated the graphic, giving it a modern edge, whist maintaining the same visual principals that the company have used for many years. WISDOM also modernised the logo with a contemporary font and placement next to the logo.

On approval of the logo, WISDOM developed a comprehensive logo kit with all the logo variations and file formats the client would ever need.

These logo kits come standard with all logos created at WISDOM.