Wisdom

Gravity was the proposed $300 million development by Bell Morgan set for construction on Corrimal Street Wollongong at the old Dwyers site.

Gravity was to be the biggest shopping complex in Wollongong since the development of the Mall, featuring Target, Hoyts cinema, Kmart, Coles and many other shopping outlets.

With the onset of the Global financial crisis, the project was put on hold. Before this however, WISDOM was commissioned to develop a new logo and brand for the development.

WISDOM developed a logo with consetric rings overlaping one another. The logo represented the coming together of separate entities to make one.