Our Work
Grand Pacific Drive
The Grand Pacific Drive is a picturesque tourist drive that starts south of Sydney at Stanwell Tops, and follows the coastal road down to Shoalhaven Heads and beyond, to the Southern Highlands and Canberra.
A logo was required that would capture the essence of this picturesque drive, without excluding any of the locations along the way. WISDOM was commissioned to create this logo.
The colours used in this logo represent the ocean, the coast and the land. Whilst the Sea Cliff Bridge is only part of the GPD, it is a huge draw card for tourists. The winding road represents all roads along the GPD, yet the shape of it is a subtle reminder of the magnificent bridge.