Wisdom

When Unicom Credit Union joined the Community Alliance, they desperately needed a rebrand of their corporate image. The previous logo was extremely dated and no longer suited the direction the credit union was headed in. No only targeting students anymore, Unicom needed a professional image to attract University staff and teachers to their services.

To differentiate from other credit unions and financial organisations, green was chosen as the dominant corporate colour. Clean corporate lines were used and the brand focused on the teaching professional as the main target, with students the secondary target. Speech bubbles representing a conversation between the member and the credit union, gives the brand a down to earth appeal.