Wisdom

WISDOM was commissioned to develop new branding and a marketing
campaign to promote awareness of the 2006/2007 Summer Bus service,
which operates in the Illawarra, Southern Highlands and Batemans Bay.

WISDOM developed a new logo that would appear to the target market of 18 - 35 year olds. The branding was to focus on "fun" rather than the
confronting issue of other anti drink driving campaigns.

WISDOM used an illustrative logo of a happy bus to give the feeling of warmth. Sunglasses added, so it didn't look too childlike. The colour pallet kept the design simple and uncluttered even though there is a lot happening in the design. The city scape silhouette and palm trees against the starry night, visualised the summer nights scheduling of the service.