Wisdom

Peoplecare is a not-for-profit award winning health insurance provider. WISDOM has developed a bright and energetic corporate identity for Peoplecare and through it's consistent application it supports the overall company branding and positioning.

If you click through the selection of images above, you will notice how the consistent use of the corporate identity for Peoplecare starts to build the brand and represent some of the personality behind the company name.

Design features such as the style of imagery, colours, and graphic elements, combined with a tag line and use of language all contribute to the overall brand positioning.

WISDOM also designed the logo that has a friendly appeal, whilst maintaining a corporate style. The icon represents a happy individual. 

The branding for Lysaghts has been extremely successful. The fund has gained increases in member numbers year in year out since it's inception. The branding was used for many years lasting up to late 2010.