Wisdom

Lifestyle Property Developers specialise in the development of lifestyle orientated properties, like gyms, bowling alleys, games arcades, fitness studios and related complexes.

A new logo was required and WISDOM was commissioned to develop a logo and brand that would articulate a corporate yet fun brand.

The concept behind the Lifestyle logo was that of a pulse. The graphic behind the text is like that on a heart rate monitor. However, the standard triangular peaks and valleys are replaced by squarish shapes to represent a cityscape.

The red, black and white colour scheme adds to the fun, modern brand.