Wisdom

K & R Fabrication are a well known and respected company in the Illawarra and surrounding regions. K&R had brand equity in a logo that was designed many years ago, however it was dated and no longer reflected the company in the best way.

WISDOM was commissioned to update the logo without losing the brand equity it held, and create a fresh new corporate identity that would marry perfectly with the revised logo.

WISDOM updated the logo by giving it a 3D glossy makeover. The branding was then created with a colour pallet of yellow, black and gray. The diagonal lines of the logo's diamond were then repeated throughout the new corporate brand in subtle cut outs and cut offs of colour panels. The design was kept clean by using only a san serif, upper case font, highlighted only by the use of bold. The result was a very modern interpretation of the classic logo and a distinct, professional brand identity.