InveStep Financial Solutions were originally just a Financial Planning organisation. Deciding to branch out on their services, they also decided it was time to update a very old brand. WISDOM was commissioned to design a new logo and corporate identity to modernise the company.
InveStep is the culmination of two words, Invest and Step. WISDOM created a logo that depicted the steps, moving up the financial ladder. to reach the golden square separated from the stairs, representing financial freedom. This also doubles as the dot of the"i" of investment. WISDOM used these multicoloured squares throughout the brand identity, representing the new list of financial services on offer by the company.